Multiple time series analysis of competitive marketing behavior

Article Abstract:

The vector autoregressive moving average (VARMA) method is useful in eliciting useful competitive marketing behavior being analyzed under the multiple time series analysis technique. The effectiveness of VARMA lies in its capability to model causal directions and lag structures, both of which underlie activities in marketing. The ability to model both causal direction and lag structures also helps VARMA become a better predictive model than conventional modeling techniques such as cross-correlation.

Market Research, Models, Marketing research, Forecasting

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Antecedents and consequence of Korean and Japanese new product advantage

Article Abstract:

Consumers lap up the regular influx into the market of innovative products from South Korea and Japan that appear to have an advantage over the competition. In a study conducted to examine how the two countries achieved this and whether this quality translated into higher product performance, the antecedents of the new product advantage were identified and it was concluded that higher new product performance did result from new product advantage in both countries.

South Korea, Japan, Analysis, Strategic planning (Business), Competitive advantage

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