Dell builds an electronic superstore on the Web

Article Abstract:

Dell Computer Corp. is planning to expand its online retail computer presence with its soon-to-be-launched Gigabuys.com Web site. The personal computer maker will be offering 30,000 computer accessories and software from other manufacturers in addition to its own products currently available on its high-traffic Dell.com site. Dell's move to increase Internet-based retailing comes in response to a slowdown in personal computer sales and planned electronic marketing by competitors Compaq Computer Corp. and Gateway Inc., as well as the desire to create an online brand identity. Electronics retailers are also moving onto the Internet but are being outdistanced by computer and computer peripheral manufacturers such as Compaq and Gateway, both of whom are acquiring stakes in established online retailers.

United States, Electronic Computer Manufacturing, Computers & Auxiliary Equip, Planning, Economic aspects, Internet, Abstract, Electronic commerce, E-commerce, Dell Inc., DELL, Distribution channels, Retail/reseller channel, Electronic marketing

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Merry PC prices may sour by New Year

Article Abstract:

The 1992 microcomputer price war generates unprecedented sales of about 3.5 million units between Thanksgiving and New Year but prices are not expected to be as aggressive in 1993. The first volley was fired by Compaq with its ProLinea line of low-cost microcomputers, intended to perk up its dismal 1991 market performance. The demand for the machines has been so high, Compaq has not been able to meet it. Analysts place the fall of microcomputer prices in 1992 at an average of $75 to $100 a month. With the expected rise in the cost of disk drives and power supplies, however, and the possible US levy on memory chips from South Korea, the price war is not expected to continue. Microcomputer manufacturers and vendors are changing their sales pitches from cutthroat pricing to value for money.

Microcomputers, Prices and rates, Price cutting, Microcomputer, Competition, Marketing Strategy, Price

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