Did Airbus's debated ads use safety first?

Article Abstract:

Airbus Industrie's latest print ads for its four-engine Airbus A340 has created a stir in the industry. Some airlines and aircraft manufacturers charge that the ad, which touts the benefits of the four-engine plane when it comes to travel across open water, plays on the public's fear regarding the safety of two-engine models, still commonly used on long routes . The ads, created by Havas Advertising's Euro-RSCG, began running in October in aviation trade magazines, as well as a number of business publications.

France, Aircraft & Parts, Aerospace Product and Parts Manufacturing, Account Activity, Aircraft and Parts, Print Media, Campaign Themes, Aircraft industry, Airbus S.A.S., Euro RSCG Worldwide Inc., Euro RSCG

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Major advertisers salute the troops

Article Abstract:

Coldwell Banker has tapped the Kaplan Thaler Group for an ad portraying a family saying goodbye to their soldier son going off to war culminating in a voice over an American flag, "it's only a house until you come home'. At least Lowe's Companies teamed up with the USO to raise money for the troops with its 'Power of Pride' campaign created by McCann-Erickson. Barneys New York ran into a backlash when it advertised its 3.06 carat diamond ring as 'Rules of Engagement'.

Contracts & orders received, Advertising, Agencies, Contracts & orders let, Other Activities Related to Real Estate, REAL ESTATE, Real Estate Services, Marketing, Influence, Building materials industry, Contracts, Real estate industry, Lowe's Companies Inc., LOW, McCann-Erickson Inc., Contract agreement, Company marketing practices, Patriotism, Kaplan Thaler Group, Iraq War, 2003-, Coldwell Banker

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