Dividing devotion
Article Abstract:
The approaches, such as relationship segmentation, that can be used by marketers to measure and predict future consumer satisfaction and loyalty are described. Building good customer relationships is essential for brand management success. Relationship segmentation helps in identifying target customer groups for promoting a brand.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Fidelity factor
Article Abstract:
The Importance of customer relation management concept for enduring businesses and trust for building trust among the customers is discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
To dream the possible dream
Article Abstract:
The definition of loyalty and the process of creating and keeping customer loyalty in businesses are discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Building equity. May the circle be unbroken
- Abstracts: Danger money. Buy out the boss. Swann stretches its neck
- Abstracts: Millions owed at the bar. Avoid the commissioner. Slow and steady
- Abstracts: Channel chat. Makeover for the master
- Abstracts: When the thrill is gone. To succeed, find the need