Don't confuse reputation with brand

Article Abstract:

U.S. companies establish great rapport with clients in order to achieve good reputation through product and service satisfaction. Confusing corporate reputation and brand as one and the same can result in lower stock prices, product boycotts and even weak product sales.

Product quality, Quality management, Customer relations, Reputation

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Rethinking consumer boycotts

Article Abstract:

Different types of consumer boycotts and need to understand their causes and implications are discussed.

Analysis, Economic aspects, Causes of, Beliefs, opinions and attitudes, Consumers, Boycotts

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Merging the brands and branding the merger

Article Abstract:

Branding of the corporate entity after a merger and strategies for rebranding are discussed.

Acquisitions & mergers, Mergers, acquisitions and divestments, Company acquisition/merger, Marketing, Company marketing practices, Brand image

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