Environmental management by marketing decision-makers in financial services
Article Abstract:
Researchers found that marketing managers at savings and loan associations under stock governance took strategic action to manage their environments during the period of deregulation. This action differed distinctly from environmental decision-making by managers of S&Ls under mutual governance during this period.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1997
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Economic versus social exchange in marketing places: an empirical study among manufacturing firms
Article Abstract:
Role of relationship of economic exchange and social exchange in the marketing sector is discussed. Path analysis is used to test the relative role of the relationship.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
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Environmental management by marketing decision-makers in financial services
Article Abstract:
Savings and loan associations in times of deregulation were found to react differently to their business environment depending upon their form of governance.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
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