Exception reporting at Philip Morris U.S.A
Article Abstract:
The mechanics of exception reporting at Philip Morris USA are discussed by the director of its forecasting and sales analysis unit. Exception reporting accounts for exceptionally high or low performance in sales forecasts. This information is needed by marketing and sales people to pinpoint variations in trend and to make decisions on new products, promotion and pricing. Products are classified as high or low moving to simplify the process.
Publication Name: Journal of Business Forecasting
Subject: Business, general
ISSN: 0278-6087
Year: 1993
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Using consensus forecasts in business planning
Article Abstract:
More industrial planners are using consensus forecasts, which are averages or combinations of macro-economic forecasts. Consensus forecasts offer several advantages such as ease of comparison, timeliness and an informative forecast range. The consensus-based approach is an improvement on using individual forecasters whose accuracy may occasionally be better but cannot be guaranteed.
Publication Name: Journal of Business Forecasting
Subject: Business, general
ISSN: 0278-6087
Year: 1995
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