Extensions for a bigger family

Article Abstract:

More and more companies are introducing new products under an existing brand, like Coca-Cola Blak. This is the new trend in brand management, which has emerged because it is difficult to launch a new brand product and manage its sales and marketing profitably. Consumers have also got accustomed to multiple varieties of product being sold under the name of a single brand.

Methods, Product management, New products, Product introduction, New technique

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It's the year for beer

Article Abstract:

Analysts feel that beer sales will be the highest this year because soccer's World Cup is going to be held in Germany, a country that is strongly associated with beer. Arrival of new appliances into the market such as home beer taps and Commonwealth Games to kick-off in 2006 will further increase beer sales.

Sales & consumption, Malt beverages, Brewing industry, Breweries, Commonwealth games, World Cup (Soccer), Industry sales and revenue, 2006 AD

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The old anew

Article Abstract:

Innovations in marketing field in Australia accross a range of media are discussed.

Advertising, Innovations, Marketing industry, Advertising media

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