Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice

Article Abstract:

Brand cuing may either facilitate or inhibit product information recall and choice. Multiple brand cues provided by advertisements of a particular brand can inhibit a consumer's recollection of other brands. A single brand cue may also have the same effect if made with great impact. Brand cues, whether made singly or in multiple form, may have some inhibitory effect if a subcategory of the product is also cued or independently primed. However, there is no conclusive evidence that cuing affects choice or consideration of other brands.

Marketing Management, Memory

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Bundling as a strategy for new product introduction: effects on consumers' reservation prices for the bundle, the new product, and its tie-in

Article Abstract:

An investigative study focuses on the influence of bundling effects on consumers' reservation prices for the bundle and its components. The components include a new product and a tie-in product. The product combination's effect, the bundle's form and the consumers' attitudes toward brand names are used to determine how consumers evaluate the bundle. Results show that past attitudes toward the different brands have a marked influence over the bundle's evaluation.

Business, Beliefs, opinions and attitudes, New products, Product introduction, Consumers, Business research, Attitudes

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Brand awareness effects on consumer decision making for a common, repeat purchase product: a replication

Article Abstract:

Research on brand awareness and consumer behavior is examined in detail, through the replication of a study involving an experiment to explore this issue.

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