Factors affecting new product success: cross-country comparisons

Article Abstract:

A study was conducted on the factors that contribute to the success or failure of new product development (NPD) efforts in South Korean companies. The findings were compared with data from similar studies in Canada and China. The results indicate that market intelligence, product-firm compatibility, the nature of the new product idea, launch effort and general characteristics of the new product venture are the factors most closely related to new product success in Korea. The results failed to identify a single, global formula for NPD success.

Research, New product failure

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The hidden costs of accelerated product development

Article Abstract:

The use of the accelerated product development strategy in US industries needs to be considered carefully to avoid hidden costs. The strategy lowers costs, increases new product quality and have no suggested limitations. However, hidden costs may be present due to the nature of the strategy which requires skipping steps, time budget cuts and wealth of low-profit trivial innovations that could block more profitable breakthrough ones. People costs for small management styles and support resource pressure could also be sources.

Economic aspects, Product development

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Why put off until tomorrow what you can do today: incentives and the timing of new product introduction

Article Abstract:

The complexities involved in the decision making process pertinent to the timing of new product introductions are examined. In particular, cross-product and saturation effects as factors influencing the timing of product introduction are considered. It is established that product introduction in the consumer electronics industry was affected by incentives for delaying technological innovations.

Household audio and video equipment, Prerecorded records and tapes, Consumer electronics industry, Compact discs

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