Few ads scored touchdowns during the Super Bowl

Article Abstract:

88.4 mil watched the 34th Super Bowl, broadcast on ABC. Anticipated ad revenue is $130 mil.

Television, Statistical Data Included, Evaluation, American Broadcasting Companies Inc.

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Media buyers gain an edge on networks

Article Abstract:

The economic downturn and concerns over a possible strike by actors and writers has made the TV industry more cautious as it makes plans for this spring's upfront market for TV commercial time for the new fall season. On the other side, ad agencies and marketers have recently consolidated and are working to keep their costs down, setting the stage for a stronger confrontation than usual between the two industries in the primetime upfront market this year.

Media Pricing, Economic aspects, Economic policy, Media buying services

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Network advance ad sales are seen rising

Article Abstract:

The television broadcasting industry is expected to see a large increase in advance sales of advertising time for the fall season. Analysts forecast that the networks as a group will have an 8% gain to $6.5 billion in advance sales of prime-time slots for the fall, following last year's flat sales. Despite the optimistic forecast, the proliferation of viewing choices undermines the potential gains, as cable television outdrew the Big Four networks in viewership in the past year.

Market information - general, Cable Networks, Industry Market Data, Cable and other pay TV services, Cable TV Networks, Promotion, Cable television broadcasting industry, Cable networks (Television), National Broadcasting Company Inc., The WB Television Network, CBS Broadcasting Inc., Fox Broadcasting Co.

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