First Union's surreal ad program has been getting mixed reviews

Article Abstract:

When the world's 15th largest financial services company is known only (almost) in the southeastern United States, such as First Union, it can spend a whopping $100 million on advertising written by Hal Riney and possibly get well known. But everyone on Madison Avenue isn't 100% convinced. "Come to the mountain, or, if you prefer, the mountain will come to you" is the new slogan and it is used in one ad that depicts First Union as a safe harbor amid sharks and frightened frogs. The firm has already had one call from a new customer who said, "This is the frog calling and I need help."

Comment:

The company is spending over $100 million on a campaign that can't be judged immediately

Campaign Effectiveness, Advertising Activity, Geographic, Account Activity, Financial Holding Companies, Offices of Bank Holding Companies, Holding Offices, Business to Business, Slogan, Financial services industry, Financial services, Marketing, Abstract, First Union Corp., FTU, Publicis/Hal Riney and Partners

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Salem quietly plies young-adult smokers with gifts

Article Abstract:

RJR Nabisco Holdings is attempting to lure young-adult smokers to its troubled Salem brand. The company is trying to avoid a birage of protests if their advertising lures teenage smokers instead of the older target group. Critics have attacked its new symbol, a sensual young woman who replaces its much-criticized former icon, Joe Camel. The company is testing its new campaign in New York, where it is mailing a series of gifts accompanied by coupons for free packs of Salem.

Comment:

Is attempting to lure young-adult smokers to its troubled Salem brand

Cigarettes, Cigarette Manufacturing, Nabisco Group Holdings Corp., Salem

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NBC puts its firepower behind Snap!

Article Abstract:

NBC is about the launch a huge promotional campaign for the Snap! Internet search engine. NBC owns 19% of Snap! The network is hoping that its status as the top-rated network will be a major advantage for the obscurely-known Snap as it competes with Yahoo!. The campaign is a test of network TV's brand-building abilities. Snap is hoping to become a major Internet presence without hurting its earnings.

Comment:

NBC to launch huge promotional campaign for Snap! Internet search engine

Specialized Telecom Services, Wired Telecommunications Carriers, Campaigns, Media Planning/Goals, Radio & TV Broadcasting, Radio and Television Broadcasting, New Media, Promotion, Internet services, Broadcasting industry, Broadcasting, National Broadcasting Company Inc., Snap

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