Linux campaign is an uphill battle for Microsoft Corp

Article Abstract:

Microsoft has nothing good to say about Linux, or open source software in general, yet it used it. FreeBSD operating system is open source and it is what Microsoft's Hotmail ran on for years since switching to Windows couldn't handle the load. Microsoft's negative campaign is only unifying all the open-source and Linux users. Microsoft says it fears licensing issues. Oracle Corp., Tivo Inc. and IBM are just some of the companies that are either using Linux or researching its use.

Systems Software Pkgs (Micro), Strategic alliances, Operating systems (Software), Intellectual property, Licensing agreements, MSFT, Technical, Open source software, Linux (Operating system)

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For big new product, Oracle's pitch smacks of wishful thinking

Article Abstract:

In spite of Oracle chairman, Larry Ellison's claims, 11i business software is not enjoying strong sales. but is plagued with bugs. Oracle had sold the product as the only business software a company would need, handling payroll, inventory et al but customers, such as the Jet Propulsion Lab, found the product and upgrades a mess. Oracle also angered Harvard Business School for inaccurately using a school's case study in the company's publicity campaign. Oracle also touted a big 11i customer, Airborne Express. However, Airborne conceded that the 10-month change and upgrade to Oracle's software cost the company $2 million. Ellison is also bristling at the high profile defections of Ray Lane and Gary Bloom.

Business Software Pkgs (Micro), Management, Business management software, Suites (Software), Ellison, Larry, Oracle 11i (Data warehousing software)

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Oracle's focus shifts to IBM from Microsoft

Article Abstract:

Oracle Corp. is beginning to focus its attention more on IBM's growing market share for database software, rather than on that of Microsoft Corp. IBM's total revenue for database software surpassed Oracle's last year, although the two generally focus on different segments of the market. Oracle plans to react to IBM's high-profile advertising campaign for its electronic-commerce products by tripling its annual advertising budget next year in for both television and newspapers. IBM basically sold its flagship software, DB2, for use only on its own mainframes and minicomputers, but recently began marketing software for use on hardware that uses UNIX or Microsoft's Windows NT operating systems, which are both major markets for Oracle. IBM's share in the Windows NT market is now almost 10%, up from 4% two years ago.

Market share, Database Mgmt Software Pkgs (Micro), International Business Machines Corp., IBM, Database access software, DBMS software, Company marketing practices

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