From experience: the spirituality of innovation - learning from stories

Article Abstract:

A business organization should adopt effective strategies to maintain or foster innovation and creativity within the company. Enhancement of employee productivity depends on the ability of management to motivate and encourage its human resources to develop, change and improve the company's performance. A dynamic interaction between the technical and marketing groups of the company will enhance the process of product development. Managers should utilize transformational stories to communicate the company's goals or need for innovation and develop future opportunities for employee improvement.

Management Skills NEC, Methods, Management, Industrial efficiency, Economic efficiency, Employee motivation, Management techniques

---

From experience: where does your new technology fit into the marketplace?

Article Abstract:

Most companies that conduct product research and development (R&D) discover or create new technologies and products either deliberately or as an offshoot of R&D. These technologies and products can be profitable if the companies screen them using technology, consumer needs, economics and time as criteria for their development. The screening process should involve marketers and planners if marketable products and technologies are to be developed.

Economic aspects, Product development

---

From experience: how Canon and Sony drive product innovation through networking and application-focused R&D

Article Abstract:

Case studies of research and development (R&D) efforts at Canon and Sony showed both firms nurture product innovation via strategic and job rotation of R&D engineers and application-focused R&D. Both firms also directly relocate development teams from R&D to production and adopt intensive networking with external centers of excellence and major suppliers. The application-driven R&D led to a more intensive market orientation of the R&D efforts.

Marketing Management, Planning, Office equipment and supplies industry, Office equipment industry, Marketing, Consumer electronics industry, Product management, Sony Corp., Canon Inc.

Similar abstracts:

• Abstracts: Delighting the customer: quality function deployment for quality service design. Missing the mark: a preliminary survey of the Scottish Charter Mark experience
• Abstracts: Paradox lost? Firm-level evidence on the returns to information systems spending. The effects of setting budget goals and task uncertainty on performance: a theoretical analysis
• Abstracts: Making the best of presentations. Transforming the telephone
• Abstracts: Federal Reserve trims key short-term interest rate; inflation seen under control. Pharmaceutical giants' merger seen
• Abstracts: Becoming market oriented. Relationship Marketing. The printed word

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.