Becoming market oriented

Article Abstract:

The marketing concept involves identifying customers and their needs and carrying out the process for satisfying those needs, while fulfilling corporate goals. A corporation can create a market oriented culture by using a social system approach that involves corporate value system, determining what values have to be changed and modifying them to conform to the marketing concept. The desired degree of market orientation in the organization can be attained by analyzing descriptions for each job, department and division, adapting them to the marketing plan and specifying the types of behavior that each department should adopt to carry out its duties.

Corporate culture

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The printed word

Article Abstract:

Publishing newsletters is a viable tool for promoting companies' goods and services and for maintaining their clients updated on product line and costs. News and information about the particular industry, calendars of business activities and interesting features may be incorporated in the newsletter. Aside from content, style and form must be worked at to achieve quality presentation. The newsletter must be written to conform to the target market's needs, with layout designed to sustain readership. The volume of its circulation will be the gauge of a newsletter's success.

Economic aspects, Newsletters, Business literature

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Relationship Marketing

Article Abstract:

The successful marketing strategy of the future will be that which is able to achieve a superior market position by creating and marketing the products that the customer needs. Recognizing how and when to position services and products needed by the customer is achieved through a customer-centered approach or dynamic positioning. Marketing's strategy will be to create and hold the whole market by incorporating the customer's needs into product development in order to provide precisely what was asked for.

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