Lacrosse league tries to raise a racket

Article Abstract:

Body by Jake Enterprises chairman Jake Steinfeld is the pitch man for Major League Lacrosse to begin in June. In tight times and skepticism about sports franchises (witness XFL) Steinfeld still has wooed Bud Light, SoBe Beverages and Yahoo! and exposure on national TV. Investors receive high brand coverage for their $1.5 million and a shot at a youthful suburban male demographic. The focus so far is the development of teams on the lacrosse-friendly East Coast where venues will be minor-league baseball or intimate college stadiums. Sponsors are not yet forthcoming as exposure for their brands in somewhat limited.

Advertising, not elsewhere classified, Other Services Related to Advertising, Sports Teams and Clubs, Sports clubs, managers, & promoters, Sports Marketing Services, Professional Sports, Officials and employees, Finance, Marketing industry, Sports franchises, Sports marketing, Lacrosse, Steinfeld, Jake, Body by Jake Enterprises L.L.C.

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Coke wins matchup with NFL in a changed sponsorship game

Article Abstract:

Coke will be, after all, the NFL's soft-drink sponsor for the next four years, but not for the $15 million per year deal of Coke's previous contract, and not for the NFL's asking price of $36 million. For just $4 million per year, Coke gets to use the logos of the league, each of the 31 teams and the Super Bowl in all of its marketing of itself. To be a sports-related sponsor isn't quite as distinguishing as it once was: five years ago the NFL had only 8 major sponsors compared with over 20 in 1997-98. Pepsi, McDonald's and Cotter's True Value Hardware Stores all did not bid with the NFL to renew contracts.

Comment:

For $4 million per year soft-drink giant gets to use NFL logos, 31 team logos and Super Bowl logo in all its ads and marketing

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Company Planning/Goals, Television, Advertising Activity, Demographics, Direct Marketing, Soft drinks, Coca-Cola Co. (Atlanta, Georgia), Article

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GM, the Olympics' biggest U.S. sponsor, says it will keep commitment to Games

Article Abstract:

General Motors Corp. has committed to about $1 billion in Olympic sponsorships in the next ten years, the biggest promoter of all, and is also showing the most loyalty to athletes of the Games. While other companies are reserving commitment while the IOC is under fire, GM remains supportive without holding back. The company adds, though, that if consumers have a change of heart about this matter, then GM might change its course after all.

Comment:

Company remains committed to its sponsorship because of the athletes

Motor Vehicles & Parts, Transportation Equipment Manufacturing, Motor Vehicles and Equipment, Abstract, Automobile industry, General Motors Corp., GM, Olympics

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