Getting to the heart of the brand
Article Abstract:
It is important for product developers to pay attention to brand development. Customer feedback, brand assessment and brand value are major steps in brand development.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
Planning of Marketing, Business planning, Brand name products, Brand names, Market strategy
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
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On brands and branding: social call
Article Abstract:
The brand management techniques to be adopted by companies, to counter the trends of marketing goods and services through social networks, are described.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Forecasts, trends, outlooks, Administration of Marketing, Usage, Forecasts and trends, Column, Market trend/market analysis, Social networks
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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The core of integration is the brand
Article Abstract:
The importance of the corporate brand is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
Corporate image
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Methods, United States, Marketing, Product management, Marketing management
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