Going Digital Can Focus Marketing
Article Abstract:
Digital photography is changing the way small firms create professional-looking marketing presentations inexpensively. The powerful presentations may be created in print or on the Internet. The process uses relatively low cost tools such as photo-editing software, digital cameras, color printers and image scanners. Digital photography allows flexibility in lighting and effects.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1999
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The new face of presentations
Article Abstract:
Advances in hardware and software give entrepreneurs the ability to enhance a presentation with visual and interactive effects. The LCD projector is one new high-performance tool. Others are large-screen monitors and specialized graphics programs.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1997
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In-house publishing, professional results
Article Abstract:
a wide variety of small businesses, stores, and even bed-and-breakfast hotels are using new Windows-based desktop publishing software to produce professional-looking brochures and displays.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1996
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