High energy
Article Abstract:
Judicious usage of Cross Functional Teams (CFTs), in the formation of the marketing strategy in organizations, is presented.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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Alphabet soup
Article Abstract:
Alternatives to the 4 Ps - product, price, distribution and promotion-as marketing framework are analyzed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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Solving today's multichannel challenge
Article Abstract:
The most effective marketing methods for creating successful multichannel campaigns are discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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