High tech marketing hits the target
Article Abstract:
Small firms need inexpensive ways for such sales tactics as generating lists of perspective customers. Mapping software and database marketing offer tools ranging from making target customer lists, to tracking product sales by city and state. Several marketing products with prices are described.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1997
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Computer savvy at your service
Article Abstract:
Technology manufacturers are beginning to market to small businesses more vigorously, consequently offering increasingly improved products and expertise to the small business niche. Some vendors are creating consulting operations that offer specialized customer service for small businesses.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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