Nascar gets coup with Anheuser deal
Article Abstract:
One of this country's largest sports sponsors at a spending level of over $250 million per year, Anheuser-Busch just gave NASCAR another $30 million over four years. The latest sponsorship is in the Busch Grand National Series, a minor race event, but still an important deal for the sport, even though St. Louis-based Budweiser beer is already the official beer of NASCAR.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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Michael Jordan isn't retiring from hot deals
Article Abstract:
Michael Jordan's marketing deals with General Mills, Wilson Sporting Goods, Nike and others could go on indefinitely. The 35-year-old basketball retiree has planned well for his future. Several of the current ads that he appears in don't have a basketball in them; others do or will have; it really doesn't matter to his public; either way he's an icon and a role model.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1999
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