Sprint Yellow Pages

Article Abstract:

Valentine Radford has created an advertising campaign for Sprint Yellow Pages directories. The spot features a couple unsuccessfully searching for a store encountering a billboard confirming that they are lost. Passing the billboard again, it shows the antique shop's Yellow Pages ad and the tagline, "The best red Yellow Pages." The spot is airing in several markets and will grow to more than 40 next year. The campaign is supported by radio, newspaper and outdoor advertisements.

Long Distance Telephone Svc, Long distance telephone services

---

DIALING UP AMERCIA

Article Abstract:

In 1997 Sprint and Radio Shack created the Sprint Store at Radio Shack. The Lord Group was the agency hired to develop an advertising campaign. The campaign included television spots and newspaper inserts featuring the cartoon family, the Jetsons. Rights to use the cartoon characters were secured from Turner Bradcasting.

Cable Networks, Telephone Communications, Campaigns, Strategic alliances, Television, Cable and other pay TV services, Cable TV Networks, Print Media, Radio, Television, and Other Electronics Stores, Radio, TV, & electronic stores, Radio & TV Stores, Consumer electronics industry, Cable television broadcasting industry, Telephone services, Contracts, Cable networks (Television), RadioShack Corp., Specialty stores, Consumer electronics stores, Turner Broadcasting, Lord Group

---

Navistar Raises Its Voice

Article Abstract:

Navistar International Corp has kicked off a 6 million dollar national advertising campaign.

Marketing procedures, Campaign Launched, Truck and bus bodies, Motor Vehicle Body Manufacturing, Truck, Bus & Other Vehicle Bodies, Transportation equipment industry, Navistar International Corp., NAV

Similar abstracts:

• Abstracts: HMO's press U.S. to allow them to raise premiums, cut benefits under Medicare. Texas law allowing patients to sue health plans for damages is upheld
• Abstracts: FCB Assigned New Pizza Line. Iron-Out Inc
• Abstracts: Prozac Getting a New Prescription. SPEED MERCHANTS. NEWS HOUNDS
• Abstracts: Carmiehael Lynch Opens Up Bolla Wines' Image. Korbel Ready to Party. BOLLA WINES
• Abstracts: MITSUBISHI GALANT. WARGAMES VIDEO GAME. FIX-A-FLAT

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.