How habit and satisfaction affects player retention for online gambling
Article Abstract:
The ability of customer satisfaction to reliably explain and predict actual customer behavior has been an elusive objective to attain. This study tests the effects of past behavior (habit) on customer satisfaction in the prediction of actual behavior (retention). The study used an online gambling experiment accessible 24/7 to test the drivers of behavioral retention. It found that habit, not customer satisfaction, had a strong effect on a range of responses tied to retention. The implications of these findings are applied to issues for gambling managers and those developing public policy. Keywords: Online gambling; Customer satisfaction; Habit; Retention
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
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Supplementary reports
Article Abstract:
The financial performance and stock prices of some business enterprises in United States are presented. Various economic indicators like gross domestic product and money supply are also analyzed.
Publication Name: The Value Line Investment Survey (Part 3 - Ratings & Reports)
Subject: Business, general
ISSN: 0042-2401
Year: 2007
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Credit contagion and aggregate losses
Article Abstract:
Implications of credit contagion on aggregate credit losses of firms are studied using a reduced-form model. Credit contagion implies spreading of economic crisis among the firms.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
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