How to reach older consumers

Article Abstract:

The US Census Bureau predicts the population of people over 50 will surge by 75% over the next 25 years. Businesses that target older people with goods and fine service can build a loyal core of customers. Tips are offered on how to successfully market the over-50 niche.

Marketing Management, Marketing, Small business, Aged consumers, Elderly consumers

---

An ESOP can improve a firm's performance

Article Abstract:

Businesses tend to succeed when employees become owners through ESOPs, according to surveys conducted by the Employee Ownership Foundation and Reish & Luftman. Companies have reported many benefits resulting from ESOPs, such as lower absenteeism and less turnover.

Pension, health, and welfare funds, Pension Funds, Stock Ownership Plans, Surveys, Employee ownership, Public opinion, Employee stock ownership plans

---

Beating inflation with real-estate trusts

Article Abstract:

Real estate investment trusts (REITs) may be good buys in 1993 because the real estate market is probably near its lowest point. REITs can be purchased like stock shares. They provide investors diversification and professional management, much like mutual funds.

Evaluation, Column, Real estate investment trusts

Similar abstracts:

• Abstracts: Shareholders as a strategic asset. When does restructuring improve economic performance? Market and institutional factors in corporate contributions
• Abstracts: Currency traders' computers improve, offering instant forecasts of markets
• Abstracts: Deep trouble for gas stations. A costly tangle of paperwork
• Abstracts: How exercise can pay off. Blest be the tapes that bind
• Abstracts: A foothold in business. Exercise as theater. Taxing the man behind the tree

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.