IBM Europe seeks to recast PC market by launching clones under new label
Article Abstract:
IBM announces plans to market a new line of microcomputers in Europe that will bear a different label. The plan is part of a marketing strategy to counteract IBM's image as a high-priced microcomputer manufacturer. The line will perform most of the functions that IBM's two more expensive models do, but will be sold at a lower price point. Company officials stress, however, that while the microcomputers will be quality products, they will not meet the same standards as do units bearing the IBM label. In addition to entering a different market segment, IBM hopes to reinforce the image that IBM-label microcomputers are higher-quality products. Market observers predict that if the line is not successful, IBM will be forced to reduce prices on its existing products in order to remain competitive. IBM holds a 19 percent market share of the $27.4 billion European microcomputer market.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1992
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IBM is mustering its forces to save OS/2
Article Abstract:
IBM is tired of pursuing a reactive strategy in its dealings with operating system partner/rival Microsoft Corp, and instead will actively promote its OS/2 operating system as the software of choice for high-end microcomputers. IBM has been attempting to present a unified facade to the computer world despite its often factious relationship with Microsoft. This strategy has perpetuated an image of IBM as a passive, back-seat player in the relationship, with Microsoft dictating the direction of operating system development. Microsoft is discounting the future role of OS/2 in favor of improved versions of the Windows graphical user interface, and many analysts predict OS/2 may die as a product. IBM plans to begin a strong advertising campaign to back OS/2 in the coming year. Analysts say it will take all the backing IBM can muster to keep OS/2 alive in the marketplace.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1991
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IBM will cut back payments, benefits for voluntary departures and layoffs
Article Abstract:
Effective Jul 1, 1993, IBM will reduce payments and benefits to employees who leave the company. The move will probably please Wall Street analysts, who have criticized IBM for being too generous to its departing employees. The reduction is one of the first moves approved by new Chmn and CEO Louis Gerstner, who took office Apr 1, 1993. Beginning Jul 1, IBM will give departing workers as much as 26 weeks' pay and six months' health coverage. Currently, IBM offers a maximum of a year's pay and one and a half years of health coverage. IBM will continue to allow employees within five years of retirement to take unpaid leave until they can retire with full privileges, but will no longer provide benefits during the leave, nor use the leave time in computing benefits based on term of service.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1993
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