IBM touts its Web-consulting services

Article Abstract:

IBM is beginning a $75 mil campaign to promote its IBM Global Services e-business services. IBM hopes this campaign will reach CEO-level executives. The IBM Global has revenues of $32 bil, 37% of a $58 bil total for IBM in 1999. IBM spent $600 mil on advertising in 1999. It plans to spend $660 mil in 2000.

Use of services, New orders received, Account Activity, Campaign Themes

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IBM-led trio begins campaign touting its e-commerce services

Article Abstract:

A $90 million global ad campaign has been launched to brand the partnership between IBM, i2 Technologies Inc. and Ariba Inc. as the leading provider of electronic commerce marketplaces on the Internet. Ogilvy & Mather, the agency for IBM, is using the 'e-business' campaign, launched in 1997, as model for the campaign, which is aimed at CEO-level executives, in the battle over the business of running electronic marketplaces that link companies and their suppliers. The trio is in competition with Oracle Corp. and an alliance between SAP AG and Commerce One Inc., the other major providers of online marketplaces.

Prepackaged software, Computer Software, Software Publishers, Campaigns, Advertising, Computer software industry, Software industry, Software, Electronic commerce, E-commerce, Advertising campaigns, i2 Technologies Inc., ITWO, Ariba Inc., ARBA

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Drug makers prescirbed direct-mail pitch

Article Abstract:

FCB Healthworks survey shows drug industry direct mail spending rising from a few mil per year to $1 bil year. Studies show consumers don't always fill or comply with their prescription's directions. Pharmaceutical companies would use mailings to reinforce the importance of following doctor's orders.

Pharmaceutical Preparation Manufacturing, Pharmaceutical preparations, Direct Marketing, Usage, Pharmaceutical industry, Drugs, Direct mail advertising, Direct-mail advertising

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