IBM picked to develop, run a system for United Technologies procurement

Article Abstract:

International Business Machines Corp. was selected to develop and manage a procurement system for United Tecnologies Corp. The contract is significant because it represents an early win in IBM's recent effort to offer "business process management" services. As part of the contract, IBM will not only use its software and hardware to create a procurement system -- including on-line purchasing and payments -- but also work on behalf of United Technologies in negotiating and handling contracts with suppliers.

Comment:

IBM to develop and manage a procurement system for United Technologies Corp.

Use of services, Computer Systems Design and Related Services, Contracts & orders received, Contract Software & Services, Aircraft & Parts, Aerospace Product and Parts Manufacturing, Software support services, International Business Machines Corp., United Technologies Corp.

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Unisys campaign emphasizes firm's vigor

Article Abstract:

Unisys doesn't want a ho-hum mission, image or ad campaign. CEO Lawrence Weinbach charged Bozell Worldwide to do something about it. They came up with the campaign that puts computer monitors on the shoulders of people instead of heads with faces. It's a global campaign that will launch in 25 markets with the message that Unisys employees "eat, sleep and drink" their job responsibilities. Other steps by Weinbach have been cutting debt by about $1 billion and getting out of the PC business.

Comment:

New ad campaign depicts youthful employees that think about nothing but customer solutions

Marketing procedures, Television, Global Marketing, Advertising Activity, Corporate Images, Account Activity, Print Media, Design/Copy, Business to Business, Unisys Corp., Bozell Worldwide

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