Proton the unknown gets a makeover
Article Abstract:
Malaysian-based car maker Proton Australia is drastically restructuring its market efforts, which to date have been comparatively subdued, in response to low brand recognition and sales. It will sell Protons at set prices from new showcases, reduce its dealerships by half, offer car sales via the Internet, and adjust warranties. Additionally, a national tour of Proton cars accompanied by Malaysian cultural events took place this fall.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Car thieves put Australia up there with the world's best
Article Abstract:
Australia's National Motor Vehicle Theft Task Force has been tasked by the National Anti-Crime Initiative with developing a national program for reducing motor vehicle theft. In 1995-96, Australia had a reported 126,000 motor vehicle thefts, which represented a 12.7% increase since 1993. Professional motor vehicle thieves are responsible for an estimated 25,000 motor vehicles annually.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
Debt-struck Daewoo buys into the small-car war
Article Abstract:
South Korea's Daewoo Motor Co. is introducing the new Matiz Micro, priced at $12,000. Daewoo is hoping that the new small car will help to pull the company out of debt. The popularity and demand for small cars in Australia and other countries prove that these hopes are not unfounded.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: What does it cost? The model: a New Jersey school district gets a technology makeover, and the results are astounding
- Abstracts: Where do computers go when they die? Into the attic, under the ping-pong table - but hardly ever into the trash
- Abstracts: Paying the price: every school would like to be hooked into the Internet. But where will the money come from? Remember homework? Well, it isn't the same. Students have so much more good information -- and so much more junk
- Abstracts: Digital books on the Web move closer to the market. Clues conflict in hunt for E-Mail virus origins. MicroProse shares plunge by 51% on aborted merger
- Abstracts: The odds shorten for ANZ takeover. New name, new focus for finance giant. Professionals swap corporate world for the private domain