Impact of consumers' confidence in judgements about missing information on product evaluations

Article Abstract:

Three alternative models of inference process that can explain changes in the negative mean shifts of product evaluations due to incomplete information are tested for efficiency. The relationships between confidence in inferred attribute and cognitive structure measures are specifically analyzed. The three inference processing models tested are the Yamagishi and Hill model, the Meyers model and the Jaccard and Wood model. The latter is found to be superior to the two other inference process models.

Evaluation, Products, Consumer confidence, Inference

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Store-choice behavior for pre-owned merchandise

Article Abstract:

A conceptual model for the analysis of store patronage among secondhand goods buyers is developed. The influence of general attitude toward store type (GAST), store image and perceived product quality on store image are particularly analyzed. Tests and cross-validation results show that GAST is an important antecedent variable in secondhand goods store patronage. Implications of the research results are also discussed.

Used merchandise stores, Purchasing, Secondhand industry

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The price-warranty contract and product attitudes

Article Abstract:

Product warranties do not significantly enhance the product attitudes of consumers and are not the sales tools they are commonly thought to be, according to an analysis based on a study of business students. Factors such as price are more important to the customer, who perceives warranties as risk reducers and insurance against product failure but not necessarily product enhancers or quality guarantees.

Noncommercial research organizations, Research, Warranty, Prices

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