Improving decision making by means of a marketing decision support system

Article Abstract:

A study was conducted to analyze the influence of marketing decision support systems (MDSS) on the effectiveness of marketing executives. The study examined the effects of an MDSS on the process insights between information exposure and decision making. Time pressure was represented as a function of MDSS use, taking in consideration the scarcity of managerial time and the way executives operate. Cognitive limitations were also accommodated to address decision biases resulting from limitations in computation abilities. Results showed decision support systems help decision makers to be more flexible in their judgments. Findings also indicated that MDSS aids executives to identify critical decision issues, leading to better decisions based on those variables.

Prepackaged software, Management Skills, Marketing Management NEC, Decision-making, Decision making, Planning, Usage, Software, Marketing management software, Marketing management, Career development, Management techniques, Decision support systems, Marketing executives

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Ranking in Tournaments and Group Decision Making

Article Abstract:

Methods for ranking a set of alternatives in the fairest possible way according to minimum violations criteria are discussed. New methods, based on finding paths and circuits in graphs, are presented for ranking participants in round-robin and generalized tournaments, and for concensus and group decisionmaking problems. It is shown that new methods often exceed the existing methods in both fairness and reduced computing requirements. Particular attention is given to incomplete rankings where insufficient exposure of an individual to some alternatives restricts that individual to ranking only the remaining alternatives. Tables of tournament rankings are presented.

Game theory, Decision theory, Decision Models, Decision Making

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Project selection decision making linked to a dynamic environment

Article Abstract:

A simulation model, developed to ascertain the relationship between product or process innovation and the type of project undertaken, as well as project decisions and market conditions, evaluated three type of projects: those designed to increase market share, decrease production cost, and increase production capacity. A relationship was noted between process innovation and capacity increasing projects, and between product innovation and the remaining two project types.

Management, Industrial project management, Project management, Innovations, Technological innovations

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