Influence of some external and internal environmental factors on foreign market entry mode choice in service firms
Article Abstract:
The effect of internal and external environmental factors on the decision of service firms to establish foreign markets is discussed. The study evaluates the influence of these factors on the decision to use either the integrated or nonintegrated mode of entry assessed at the firm level. The results show that the influence and importance of each environmental factors vary in different situations.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1992
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Marketing strategy, constituent influence, and resource allocation: an application of the Miles and Snow typology to closely held firms in Chapter 11 bankruptcy
Article Abstract:
A new study uses the Miles and Snow typology to examine the strategies of a sample of closely held companies in Chapter 11 bankruptcy.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2000
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Internal marketing: A competitive strategy for the long-term care industry
Article Abstract:
Internal marketing by nursing homes to train and motivate their employees is discussed.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2000
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