Liability of foreignness and entry mode choice: Taiwanese firms in Europe

Article Abstract:

The wholly owned subsidiary market entry mode is shown to be effective in developing and maintaining local relationships, using Taiwanese firms in Europe as an illustration. Inter-firm linkages boosted new capabilities; intra-firm linkages boosted the exploitation of firm-specific capabilities.

Taiwan, Europe, Foreign operations, Methods, International aspects, Comparative analysis, Foreign operations (Business), Market entry

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Why firms do co-promotions in mature markets?

Article Abstract:

Co-promotion strategies implemented by firms to attract consumers through price-sensitive segmentation are presented.

South Korea, Sales Promotion, Affiliated corporations, Influence, Sales promotions, Price discrimination

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Local linkages and their effects on headquarters' use of process controls

Article Abstract:

The use of process controls by subsidiaries and main offices is evaluated by using agency theory.

United States, Process control, Agency theory

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