Integrating internal and external customer relationships through relationship management: a strategic response to a changing global environment
Article Abstract:
A relationship management that incorporates internal and external customer relationships proved to be effective under a dynamic business environment. Achievement of a long-term business success results through utilization of a management approach that takes into account the needs of employees, channel partners and strategic alliance partners. Such approach leads to the development of a relationship that is collaborative, cooperative and productive.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1998
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Relationship marketing orientation: scale development and cross-cultural validation
Article Abstract:
The conceptual framework of the development and validation of a measure of relationship marketing orientation (RMO) is presented. The implications of the six multiitem scales showing the validity and reliability in samples from firms in Mainland China and Hong Kong are discussed.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2005
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