Intel to unveil video-conference gear that cuts costs of multiple-site service

Article Abstract:

Intel announces its $1,500 ProShare Video System, videoconferencing equipment that is designed to reduce the costs associated with multiple-party videoconferencing sessions. ProShare provides support for as many as 24 simultaneous videoconferencing connections, a level of technology that previously could cost as much or more than $30,000. Analysts expect that the rapidly declining price rates for videoconferencing systems will increase the technology's viability in the corporate marketplace. Intel's ProShare Video System will be bundled in PCs released by Compaq and IBM, providing for simplified installation and configuration. Intel's 50% share of the videoconferencing market will be further bolstered by the release of a software-only version of ProShare in late 1996.

Communication services, not elsewhere classified, Other Telecommunications, Video Conferencing, Product introduction, Product Announcement, Equipment and supplies, Videoconferencing, Videoconferencing equipment, Networking hardware product introduction, Intel ProShare Video System (Videoconferencing equipment)

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Intel program could lift Web advertising

Article Abstract:

Intel is expanding its advertising program to include financial support for customers that include Intel's theme or logo in their Web advertising. Partners in the 'Intel Inside' advertising program will receive back 10% of the money they pay to Intel for chips to fund 50% of the costs of an advertisement on the Web. Dataquest is expecting Intel to see approximately $13.9 billion in chip sales during 1998. Intel Inside would then provide $830 million for advertising, $83 million of it for Web advertising. Intel is uncertain about the response it will have from its customers in regards to Intel Inside. While Intel has been encouraged by its Web advertising results, there is still a great deal of uncertainty concerning the effectiveness of advertising on the Internet.

Semiconductor industry, Marketing, Internet services, Advertising, Company internet strategy, Internet advertising, Company marketing practices, Internet/Web advertising

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Intel profit warning rattles markets; technology stocks decline, but big drop in demand for PCs isn't expected

Article Abstract:

Intel's projections of weaker 1st qtr 1998 profits should not lower PC demand significantly, according to industry executives. Most of Intel's problems stem from a PC inventory glut and the startling increase of inexpensive computers that operate less costly components, according to analysts and industry executives. Tougher competition also has evolved from a corporate and customer shift in purchasing behavior, the analysts and industry executives added. Heavy sales following the Intel announcement dropped the Nasdaq Composite Index by 2.7%, or 47.78 points, to 1711.92. Dell, Cisco Systems and Sun Microsystems experienced Nasdaq stock declines of 5%, 5.3% and 6.4% respectively. IBM and Compaq escaped serious losses by falling only 6.25 cents and 87.25 cents.

Finance, Forecasts and trends, Market trend/market analysis

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