Internationalization and the dynamics of product adaptationuan empirical investigation
Article Abstract:
Standardized policy refers to companies making no changes to physical product and packaging in foreign markets in order to keep up the competition as well as keep costs low. This, at times leads to consumers disliking of the product. For the purpose of keeping abreast with the consumer likes, firms repackage and make changes to the physical characteristics of the product. A theoretical model examining the latter issue, is presented.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2004
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Understanding the factors that enable and inhibit the integration f operations, purchasing and logistics
Article Abstract:
This study aims at addressing the ways in which companies create/mitigate integration across operations, purchasing and logistics. Contrary to the popular belied, the study shows that the plant size has no influence on the level of integration.
Publication Name: Journal of Operations Management
Subject: Business, general
ISSN: 0272-6963
Year: 2004
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Knowledge as a strategic resource in supply chains
Article Abstract:
Application of various methods for study of relation between operation strategy and supply management, based on strength of marketing-operation interface, is described.
Publication Name: Journal of Operations Management
Subject: Business, general
ISSN: 0272-6963
Year: 2006
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