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Time to lead

Article Abstract:

Trends in marketing are presented. It is believed that leadership is needed in promoting innovations in the field. Areas where marketers have an opportunity to lead, such as interactive marketing, consumer generated media, brand web sites, consumer affairs, market research, and search marketing, are also discussed.

Author: Blackshaw, Pete

Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007

Advertising, Marketing Personnel, Innovations, Practice, Influence, Marketing industry, Leadership

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Reconcilable differences

Article Abstract:

The changing trends in preferences of consumers are discussed. The need for business mangers to integrate marketing techniques and consumers needs is emphasized.

Author: Blackshaw, Pete

Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006

Marketing Management, Administration of Marketing, Methods, Management, Consumer preferences, Company business management, Customer relationship management

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Subjects list: United States, Forecasts and trends, Market trend/market analysis

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