Introduce yourself before the show
Article Abstract:
Research shows that most people attending trade shows have already planned which booths they are going to visit in advance, so it is crucial to get in touch with prospective customers before they arrive. Techniques for getting information out about your trade show booth are described.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1995
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Getting the show on the road
Article Abstract:
Bob Kramer and his wife Judie began as a small-time act until they were booked nationally by a high-profile agent. By 1984, the Kramer Entertainment Agency was a full-fledged success. In 1995, Kramer Intl had $7 million in revenues.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1996
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