Just what the doctor ordered: The role of information sensitivity and trust in reducing medical information privacy concern
Article Abstract:
A study is conducted to investigate how situations of varying levels of trust and information sensitivity affect consumer medical privacy concerns. The results indicate that consumers are most concerned with the collection and use of personal medical information as compared to other types of information collected by direct marketers.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2004
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Surviving in the age of rage
Article Abstract:
Learning to manage angry customers is a crucial part of service landscape. This type of learning is very important in this age of rage. The four Ts of customer rage such as targets, triggers, treatment and the prognosis are discussed with a view to enable businesses to survive in the market.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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