Korean car rivals under pressure to keep their star status
Article Abstract:
Korean automaker subsidiaries in Australia advertise aggressively. Hyundai Automotive Distributors Australia spends approximately A$45 million per year on media advertising but is not under additional pressure to sell more cars because of the Asian crisis. Daewoo Automotive Australia spends A$15 million per year on media advertising and is under pressure to lift sales, as are all the subsidiaries around the world.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1998
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Amway calling
Article Abstract:
Amway Australia is increasing its number of customers and distributors due to a revamped incentives program and aggressive promotions. Amway offers a larger range of products and improved perks for its sales force, including discounted services. Its number of distributors total about 60,000, a 40% increase since 1996, and sales have risen 30%.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1998
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A recipe for confusion
Article Abstract:
Issues are presented concerning the food labelling regulations which have been introduced by the Australian Food and Grocery Council. The food industry's negative reaction to the regulations is discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
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