Laid-back approach gets results
Article Abstract:
Harry Hodge combined his dream of selling clothes and going surfing with his French surf and snowboard apparel-maker Quicksilver Europe. The company has increased sales 20-30% every year since 1992. Selective distribution is key, with only 5% of sales coming from department stores, with the rest from specialty retailers. Hodge keeps the advertising budget low at 5% of total sales. France accounts for 57% of Quicksilver's turnover. Hodge plans next to focus on Scandinavian and German markets.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1999
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MBA students flock to Oprah the entrepreneur
Article Abstract:
The talk-show host Oprah Winfrey is teaching a ten week leadership course at Kellogg Graduate School of Management, Chicago, IL. Her course is rated highly by students, but some academics do not commend her appointment.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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