Let's get personal
Article Abstract:
Issues concerning ways of building the relationship between retailers and their customers are discussed. Approaches to retail strategy and building brand loyalty are discussed and advice on how to target and retain customers is offered.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
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After-sales grief
Article Abstract:
The importance of after sales services is discussed. The failure on part of the retailer to provide required customer service after sales can result in failure of the brand as well as the retailers business.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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Retailers' Christmas cards
Article Abstract:
The details on growing trend towards gift cards, which are issued by retailers like Coles Myer, are presented.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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