Living with multiple paradigms: the case of paradigm interplay in organizational culture studies

Article Abstract:

This article presents a new strategy for multiparadigm research that promotes interplay between paradigms. We develop interplay across the border of functionalist and interpretive paradigms and use organizational culture studies as an example of how interplay affects multiparadigm relations. In addition to clarifying paradigm contrasts, the article points to connections between paradigms by taking a postmodern perspective. (Reprinted by permission of the publisher.)

Research, Models, Corporate culture, Organizational research, Paradigms (Social sciences)

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The cycles of corporate branding: the case of the LEGO Company

Article Abstract:

The involvement of change processes in a corporate branding effort at the LEGO Company is discussed. LEGO's top management vision, organizational culture and stakeholder images are aligned during the four progressive phases of the branding process, namely stating the brand, linking vision to culture and brand image, involving stakeholders in brand relevant activities and integrating the organization behind the brand.

Games, Toys & Children's Vehicles, Game, Toy, and Children's Vehicle Manufacturing, California, Games, toys, and children's vehicles, Case studies, Toy industry, LEGO Systems Inc.

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Corporate reputations: should you compete on yours?

Article Abstract:

The impact of organizational behavior, on corporate image, is examined.

Organizational behavior, Organizational behaviour

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