Luxury marques take service to the max
Article Abstract:
Auto dealers peddling luxury motor vehicles are spoiling their customers with great service, including 24-hour road assistance, which has become standard in the market niche. Other services for luxury motor vehicle buyers include free detailing and financial services, including insurance. Astre Finance has introduced its "White Knights" loyalty program for luxury motor vehicle clients which gives them good financing rates and buyback guarantees.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
Holden leads market into the GST pile-up
Article Abstract:
The prospects for the Australian car market in 2000 are discussed. Particular attention is given to Holden, which began 2000 as the market leader for the first time since 1981.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
The traffic is getting heavy under the Ford banner
Article Abstract:
Issues concerning the impact differing cultures and marketing techniques have on the automobile industry of Australia are discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Computer software & services. Computer software and services industry
- Abstracts: Strategies revisited in the face of growing fears about mail. Winter Olympics begin for TV marketers
- Abstracts: Evaluating the nature of hassles and uplifts in the retail shopping context. Describing and measuring emotional response to shopping experience
- Abstracts: Costello applies a gloss to the picture. Costello in the wings and ready to fly. Costello's growth challenge
- Abstracts: A tax cut to save the future. Back to work. One hard sell that carries no GST impediment