Macquarie puts on a friendlier face
Article Abstract:
Issues are presented concerning the marketing policy of the Macquarie Bank which has resulted in a 5-million Australian dollar advertising campaign. The bank hopes to attract retail and private customers.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
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Rise of the cybersenior
Article Abstract:
Issues are presented concerning the growing interest of people over 50-years-of-age in the internet and online services. The marketing strategies which are applied to these consumers are discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
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A survival kit for the hard times
Article Abstract:
Issues are presented concerning the action which can be taken by the management of business enterprises during recession. These include cashflow, sales, marketing budgets, and employee redundancy.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
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- Abstracts: Buyer reactions to ethical beliefs in the retail environment. Atmospheric affect as a tool for creating value and gaining share of customer
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