Madison Avenue sees another spate of deals, including some acquisitions overseas

Article Abstract:

A number of prominent acquisitions have occurred within the advertising and marketing industries, most notably among agencies boasting renowned clients from the high technology field. Among the most high-profile deals is Grey Advertising Inc.'s purchase of Ann Arbor, MI-based Beyond Interactive, whose clients include such companies as Advanta and Primedia. Other noteworthy deals include JDA Advertising's acquisition of Hurst Group; Earle Palmer Brown Cos.' acquisition of KSK Communications Ltd.; and Jack Morton Co.'s purchase of Instructional Design Group. In overseas deals, Draft Worldwide of Chicago bought Strategic Solutions, which will merge with the Hong Kong office of Draft.

World, Agencies, Advertising, not elsewhere classified, Advertising Services NEC, Other Services Related to Advertising, Advertising services, Marketing industry

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Mullen Advertising, New England's biggest independent, is acquired by the Lowe Group

Article Abstract:

Interpublic's Lowe Group announced the acquisition of Mass.-based Mullen Advertising by for an undisclosed amount. A large independent creative shop with revenue in 1998 of $17.2 million, Mullen will have the international reach of the Lowe Group. Impressive Mullen clients include L.L. Bean, GM, GE and Microsoft. Founder Jim Mullen will remain chief executive at the current location keeping it going as an autonomous business.

Comment:

Int'l agency to acquire independent Mullen Advertising

United States, Agency Formation/Mergers, Abstract, International Public Relations PLC, Mullen Advertising Inc.

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