Manufactured shortages
Article Abstract:
One of the strategies used by companies to increase their profits is to create an artificial scarcity of their products, which results in a spike in demand followed by price hike. This form of marketing strategy is discussed and analyzed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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Beyond the taste-test
Article Abstract:
Market research is gaining importance in Australian companies because of increasing competition. The recent improvements in market research and its contribution to strategic decision-making in the corporate sector are discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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SMS, more than just a fad
Article Abstract:
Short message service (SMS) is becoming a favorite marketing tool in Australia. Cola-cola, Sentry, the Australian football league and television networks have started wireless marketing via SMS.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
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