Forecasting practices in the pharmaceutical industry in Singapore

Article Abstract:

The results of a survey of forecasting practices in the pharmaceutical industry in Singapore are presented, with focus on the unsophisticated methods used.

Financial Forecasting, Singapore, Forecasting

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Using market models to forecast demand for ethical pharmaceuticals

Article Abstract:

Market models can benefit the pharmaceutical industry since they provide a uniform method of measuring and forecasting unit demand. The model, which captures key factors affecting demand, is easily carried out with the use of spread sheet programs such as Excel. In market models, changes are easy to implement for rapid turn around of different scenarios.

Models, Marketing, Marketing models, Demand (Economics)

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Manufacturing resource planning for ethical pharmaceuticals using market models

Article Abstract:

The use of market models can make manufacturing resource planning (MRP) forecasts in the pharmaceutical industry much easier. A market model enables the forecasters to generate assumptions about the market and use available data from different sources to elicit demand forecasts. A recommended approach in the use of market models in MRP forecasts emphasize the need for account seasonality, competitive actions and other market changes as well as records of monthly actual sales.

Planning, Usage, Business planning, Marketing research, Market research, Production planning

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