Market signals and relative preference: The moderating effects of conflicting information, decision focus, and need for cognition
Article Abstract:
Consumer heterogeneity is explicitly addressed by studying the preferences of lower versus higher-need for cognition (NFC) and promotion-versus prevention-focused consumers. It is found that certifications appeal most to promotion-focused higher-NFC consumers when their only option is a limited warranty and, conversely, certifications appeal least to prevention-focused lower-NFC consumers as long as they can get extended warranties.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2005
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Progress and promise: The last decade of international marketing research
Article Abstract:
A research was undertaken to investigate the patterns and developments in the literature, in light of rapid growth of international marketing studies. A content analysis was performed of nearly 600 articles published from 1990 to 2000 in leading academic journals and based on the results obtained several directions for advancements of international marketing knowledge were outlined.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2005
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Four characters on the stage playing three games: Performing arts consumption in Spain
Article Abstract:
It is shown that in the four classes of consumers viz. sporadic, popular, snob, and omnivorous consumers differ in size according to the symbolic space researched and the country. It is researched whether all the classes of consumers operate simultaneously in the performing arts symbolic space.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2005
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