Tricks of the Trade: The Performance and Interpretation of Authenticity

Article Abstract:

A cross-cultural orientation process is examined, using as an example the advertising campaign ideas created by a Japanese advertising agency for a company planning to market in Germany and the US. Discussion focuses on authentic reproduction, cultural stereotypes and their interpretation, and underlying strategies versus performance.

Japan, Methods, Comparative analysis, Cross-cultural orientation, Cross cultural training, International marketing

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Middle-earth Meets New Zealand: Authenticity and Location in the Making of 'The Lord of the Rings'

Article Abstract:

The article explores creative authenticity, or the artistic merit and integrity of a work, and national authenticity, or the predication of a national identity, in filming the motion picture 'The Lord of the Rings.' The influence of national identity on the film is specifically examined.

New Zealand, Portrayals, Criticism and interpretation, Critical Essay, Film adaptations, Movie adaptations, The Lord of the Rings: The Return of the King (Motion picture), National identity, The Lord of the Rings: The Fellowship of the Ring (Motion picture), The Lord of the Rings: The Two Towers (Motion picture)

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In Search of Authenticity

Article Abstract:

The article examines the social construction of authenticity, differentiating it from attributes of what is considered authentic. Discussion then focuses on how the pursuit of authenticity fosters change and how authenticity's salience can also change.

Change, Change (Philosophy), Social criticism

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