Mattel revamps retailing strategy to boost its sales

Article Abstract:

Mattel Inc. typically gets 30% to 40% of its business from Toys R Us and Wal-Mart, but last minute cutbacks in orders last fall put Mattel in a position it didn't enjoy. To protect against that kind of surprise again it will do a number of things: l. It will sell its wares direct over the Internet. 2. It will require retailers to place full orders before Thanksgiving for the holiday season. 3. It will stop taking reorders in December.

Comment:

Selling on the Internet is one safeguard against too much reliance on retailers

Strategy & planning, Marketing procedures, Games, Toys & Children's Vehicles, Game, Toy, and Children's Vehicle Manufacturing, New Electronic Marketing, Games, toys, and children's vehicles, Marketing, Abstract, Toy industry, Mattel Inc., MAT

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Global Crossing plans second leg of fiber-optic link

Article Abstract:

Global Crossing Ltd. will announce the construction of a $700 million fiber-optic telecommunications network that will link the US, Asia, and Latin America with 18 cities in Europe. The new network represents the second phase of a major company project to operate fiber-optic cables throughout the globe. Global Crossing is also planning to sell space on its network. The company is attempting to lure a wide range of customers.

Comment:

To announce construction of $700 mil fiber-optic telecommunications network linking US, Asia, and Latin America with Europe

Europe, Product information, Other Communications Equipment Manufacturing, Fiber Optics Systems & Equip, New Products/Services, Asia, Geographic, Latin America, Fiber optic networks, Global Crossing Ltd., Article

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